CATEGORIES

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This category rewards UK or Ireland based sports clubs and federations that have produced unique and compelling content specifically for their fan base.

This could be a short-form project, a long-form feature, an episodic series, or any other form of sports content. It could have distributed via TV, a D2C platform, social media, or any other type of streaming platform. 

A sports marketing project, devised by a UK or Ireland based company, which has excelled at maximising reach and engagement with its target audience on at least one social media platform.

The campaign will be able to demonstrate how it’s fully embraced the opportunities opened up by social media, and how it’s resonated with the demographic it’s attempting to reach. 

** NEW for 2024 **

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This category celebrates the ability of technology to elevate a sports production.

It honours a production that has used tech to enhance fan engagement in a significant way; to provide a deeper understanding of a sport or a particular aspect of the sport; to capture better quality images or audio; to provide a better presentation of a sport to fans; or utilise tech in any other way that has had a major impact on the content. 

This award honours visual storytelling in a sports production, where data and insight has been utilised to truly enhance fan engagement.

The storytelling could centre on on-screen graphics that enhance live sports coverage; data and insight used to provide deeper storytelling in pre- and/or post-match analysis; the use of AR and immersive graphics to enhance storytelling around a sporting event; or any other example of how sports storytelling using data and insight has enhanced the fan experience.

The work will have been created by a UK or Ireland based company. 

This award is for a sports production made for the international market that has had a big impact over the year. It can be a one-off production; a weekly series; part of the coverage of a sports tournament; or any other form of sports content.

It could have distributed via TV, a D2C platform, social media, or any other type of streaming platform. 

This honours the sports pundit consistently offering the best, most enlightened insight and opinion on UK or Ireland based productions.

They are likely best known for TV sports analysis, but may also be from the world of radio, digital and podcasts.

The award entry can either be for the pundit’s coverage of a specific event or for the overall quality of the pundit’s sports analysis and insight during the qualifying period. 

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This category honours short-form sports content (promo, commercial, trailer, branded content, title sequence and so on) made by a UK or Ireland-based company, which has excelled at maximising reach and engagement with its target audience.

The content will be noteworthy in terms of its creative execution and will truly stand out from the crowd, especially resonating with the demographic it’s attempting to reach. 

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This award recognises the UK or Ireland-based sports broadcaster/streaming service that, over the last 12 months, has truly excelled in a particular area of sports content; live sports, sports docs, social media content, or any other aspect of sports content creation. 

This award recognises the sports commentator who has provided consistently engaging and insightful coverage of sporting events during the last 12-months. The commentator can be working in radio or TV, or across both, and be providing commentary on any sport.  

The entry will be judged on the commentator’s ability to demonstrate real in-depth knowledge of the action as it unfolds, putting it in context, keeping both ardent fans of the sport and newcomers informed, entertained, and glued to what’s going on. 

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This category honours the best factual sports television and/or theatrical release of the year (over 60 minutes), made by a UK or Ireland based production company.

The winner will have excelled at telling a compelling and illuminating sports story that provides great insight into the subject matter. 

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This category honours the best factual sports television series of the year, made by a UK or Ireland based production company.

The winner will have excelled in telling a compelling and illuminating sports story across multiple episodes that provides great insight into the subject matter. 

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This category honours the best sports documentary of the year (up to 60 minutes), made by a UK or Ireland based production company.

The winner will have excelled at telling a compelling and illuminating sports story that provides great insight into the subject matter. 

This award is for a sports entertainment programme, produced by a UK or Ireland based company, that has made a big impact during the last year.

It can be a one-off production; a weekly series; part of the coverage of a sports tournament; or any other form of broadcast/streamed sports content. 

This category rewards the sports-focused podcast that has truly excelled over the last 12 months, in terms of its originality, ambition and appeal to its target audience.

The podcast should have fully utilised the opportunities available for content makers using the podcast format and have gained a loyal and enthusiastic audience.

The podcast could be a one-off podcast, a regularly updated podcast series or a less frequently refreshed podcast series and can be a factual or entertainment format. 

Whether a regular, familiar fixture on our screens, or new, up-and-coming talent, this award recognises sports presenting excellence. It could be a UK or Ireland based TV presenter or someone working predominantly in the digital space.

What unites the entries in this category is the ability of the presenter to host and be the face of a show, while offering real in-depth knowledge of the sport.

The winning presenter has a passion to ensure the coverage appeals to both casual fans and ardent followers of the sport. 

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This award recognises a UK or Ireland based sports content business that, over the last 12 months, has truly excelled in a particular area of sports production; live sports, sports docs, social media content, or any other aspect of sports content creation. 

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This award honours the production team behind the year’s best, most inventive sports event coverage.

It can be for any sports event produced by a UK or Ireland based company for distribution across linear TV, digital platforms and/or social media. 

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This award honours the production team behind the best, most inventive coverage of a quadrennial sports event.

The production of the event should involve a UK or Ireland-based company for distribution across linear TV, digital platforms and/or social media.

The entry can be focused on the live coverage of the event, or any other content specifically created for the quadrennial event.

This category honours a project has gone above and beyond in championing sustainability over the last year, in relation to a sports event, sports production or sports broadcast.

Your entry should demonstrate how sustainability has been at the heart of the project and showcase the different ways sustainability-focused actions have been planned and implemented and the positive results they have achieved.

The sustainability project will at least partly have taken place in the UK or Ireland.

This honours individuals under 30 that have excelled in their role over the last 12 months.

The game changer/innovator can work in-front of the camera, or behind-the-scenes in production, post-production, in live broadcast, documentary making, or any other craft skill related to the production or broadcast of sports content.  

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This award recognises a UK or Ireland-based sports-focused YouTube channel that has produced the most creative and engaging content for their subscribers during the qualifying period.

The channel will have built a loyal fanbase by providing exclusive and fan-centric sports content. 

(This is a non-enterable category)

This will go to a long-standing, prominent figure in the sports content industry who’s made a huge impact either behind-the-scenes or in front of the camera.

It will be someone who has played an essential role in helping move sports broadcasting on to where it is today. Rather than opening up entries for this award, the Broadcast Sport team will select the winner and present the award on the night of the Broadcast Sport Awards. 

(This is a non-enterable category)

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This award recognises the most iconic televised sporting moment of the last 12 months. Rather than opening up entries for this award, we will present a series of options for the industry to vote on during the awards night. 

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